YETI Coolers announced on Saturday that they had cut tied with the NRA Foundation. In response, the #BoycottYETI movement has went viral.
The NRA released a statement on the issue:
For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country.
These Foundation events raise money to support youth programs and educational programs nationwide. The youth of America who benefit from these programs are the future hunters, hikers, fishermen/women, bikers, campers, wildlife photographers, mountain climbers, sportsmen/women and conservationists who will protect our natural resources and recreational lands.
Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn't sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America's young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy
outdoor recreational and educational programs.
The NRA Foundation is 501(c)(3) non-profit, charitable organization.
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The website Keep and Bear released a video of a YETI Cooler being filled with bullet holes.
Bryan Atkinson of South Carolina loaded his YETI Cooler with 22 pounds of Tannerite. "This YETI ain't ready!"
Twitter user @SColbertIsAnIdiot tweeted a video where he replaced YETI on his cooler with NRA:
YETI is no longer to me pic.twitter.com/ugXAzRbLvA
— SColbertIsAnIdiot (@fenwickrx) April 22, 2018
YETI released a statement on April 23, saying the statement about YETI and the NRA is "inaccurate."
— YETI (@YETICoolers) April 23, 2018