Two legendary football players, renowned for their prowess on the field, have teamed up off the field for a unique advertising campaign for a popular beer brand. This collaboration comes just before the excitement of Super Bowl LVIII in Las Vegas at Allegiant Stadium.
In the engaging advertisement released recently, one of the players plays the role of a generous bar patron, ordering beers for everyone. He begins distributing the drinks when suddenly, a bar-goer dramatically catches a can with one hand, right by the other player's feet. This sparks a playful moment where both football stars begin tossing cans to the other customers in the bar.
"We have a good time in the bar and having great fun and great laughs and enjoying that fan experience," Smith said in a recent interview with Fox.
The advertisement also serves as the launch for the beer company's exciting postseason ticket giveaway. Customers who purchase their beer or showcase their enthusiasm for the brand on social media platforms have a chance to win tickets to playoff games and even the Super Bowl.
"That overall experience is coming together from the commercial to really in the hands of fans when they scan the Bud Lights to enter to have an opportunity to win the tickets," he said.
Despite facing significant criticism earlier in the year for its marketing campaign that included transgender influencer Dylan Mulvaney, Bud Light continues to be the official beer sponsor of the NFL, as well as the UFC.
Sales of Bud Light experienced a significant decline prior to the season's commencement, attributed to the widespread outrage.
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