McDonald's Set to Revamp Signature Item in Major Fast Food Overhaul

McDonald's plans significant updates to its most popular menu items, particularly its burgers. According to the Wall Street Journal, these changes will involve more than 50 modifications, although the menu's appearance will remain unchanged.

"We can do it quick, fast and safe, but it doesn’t necessarily taste great. So, we want to incorporate quality into where we’re at," Chris Young, McDonald’s senior director of global menu strategy, said to the Journal.

As McDonald's prepares for an advertising campaign, they are introducing changes to promote "our best burgers ever."

The Big Mac, McDonald's iconic burger featuring two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, is undergoing a significant transformation.

The Wall Street Journal reports that the new version will have beef patties cooked in smaller batches for a better sear. Additionally, there will be an increase in the amount of the secret special sauce, and the lettuce, cheese, and pickles will be fresher and have a more melt-in-the-mouth quality.

The makeover also includes a change from the traditional sesame seed bun to a buttery brioche bun, with sesame seeds more sporadically placed to give a homemade appearance.

At the McDonald's headquarters in Chicago, Chef Chad Schafer has dedicated seven years to refining the new burger patties. He prepared two double cheeseburgers for comparison: one following the current standard method and another using the newly developed technique.

"One is hotter," Schafer said. "It looks meltier. Look at how my fingers sink into the bun. Smell it and you smell a big difference."

He described the the old McDonald's burger recipe as "kind of dry."

"This one, it’s kind of dry. It cracks," he said. "And this is the best-case example at headquarters."

Initially trialed in Australia, the new burger patties from McDonald's are set to debut in the U.S. by early 2024. According to the Wall Street Journal, the first regions to sample these updated burgers will be the West Coast and the Midwest, among the 13,460 McDonald's locations nationwide.

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