Locked-up cases have been one of the strategies employed by Target in their attempts to reduce shoplifting.
Since at least October, the company has been keeping items in the personal care aisle at a San Francisco location on Folsom Street in locked shelves as a measure to prevent shoplifting. Recently, footage of this strategy received significant attention on social media, according to WNCT-TV.
In addition, a Target store located in Riverdale, New York, outside of Manhattan, has implemented a similar approach by locking up rows in their personal care section, which now require an employee to open them.
According to a spokesperson from Target who spoke to FOX Business on Tuesday, the company adopts a "multi-layered approach to combat theft."
"This includes in-store technology, training for store leaders and security team members, and partnerships with law enforcement agencies as well as retail trade associations," the spokesperson continued. "On a limited basis, we also employ theft-deterrent merchandising strategies, such as locking cases, for categories that are prone to theft. While we don’t share specifics on these strategies, these decisions are generally made at a local level."
The spokesperson verified that the locked cases at the San Francisco and Riverdale Target stores were put in place locally as a response to theft.
During the company's third-quarter earnings call in November, CEO Brian Cornell referred to "shortage" as an industry-wide "financial headwind." Retailers commonly use this term or "shrink" to describe inventory losses resulting from theft and other causes.
As reported by the NRF, total losses from shrink rose by approximately 4%, reaching $94.5 billion in 2021. The increase was mostly attributed to external theft, such as organized retail crime and shoplifting.
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