Target Features Pro-LGBTQ Christmas Merchandise on Heels of Backlash

Target has launched a range of LGBTQ-themed Christmas merchandise ahead of Pride month in June.

The retailer's website showcases items like a "Pride Christmas Nutcracker Figure" and a "Fabriché Pride Santa" holding the LGBTQ community's rainbow flag. These products are available for purchase online, despite previous controversies surrounding Pride merchandise.

Traditionally, Target has prominently displayed Pride-themed items in June, but this year, the early release of these products follows a contentious incident in May involving women's swimsuits designed with "tuck-friendly construction" for concealing male genitalia.

Pride Santa

Pride Nutrcracker

The controversial "tuck" swimsuits were prominently displayed in the vibrant Pride sections at the front of Target stores, amidst a variety of other items, including those intended for children.

Target's diverse range of products also included "gender fluid" mugs, newborn onesies and rompers, adult apparel featuring slogans like "Super Queer," party accessories, home decor, a selection of books, a "Grow At Your Own Pace" saucer planter, among others.

In response to a backlash from certain conservative groups, some Target stores relocated their LGBTQ Pride merchandise away from prominent areas, while other products were removed from shelves entirely. The company cited employee safety as the reason for these adjustments.

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