The most popular Valentine's Day gift this year is a special Stanley cup. They come in two new colors, Cosmo Pink and Target Red. They sold out really fast in many places.
These cups come in special colors for Valentine's Day and a new Winter Pink color from Starbucks. Many people went to stores to buy these $45 cups, but they are all sold out in Michigan's Target stores.
In Rockford, Illinois, people lined up early at Target stores. They wanted to buy these cups on the first day they were available.
At a California location, people stood in line in the rain outside a Fresno Valley Target. They hoped to get one of these special cups.
In Arizona, a TikTok video showed a lot of people around these cups in a store. Store employees tried to manage the crowd.
The cups are now being sold on websites like eBay and Poshmark. They cost more than $100 there.
Stanley started in 1913 with the first steel vacuum-sealed bottle. Their green thermos with a cup lid became famous among people who love the outdoors. Last year, teenagers started using Stanley products again because of trends on social media.
Their 40-ounce water bottle became very popular with Generation Z this Christmas. It has a handle, straw, and fits in cup holders.
Some experts think water bottle trends change even more than the economy.
Stanley's earnings went up a lot, from $74 million in 2019 to $750 million in 2023. CNBC says this is mostly because of their successful "Quencher" line.
In November 2023, a TikTok video got 92.4 million views. It showed a Stanley cup that survived a car fire and still had ice inside. Stanley's president, Terence Reilly, saw the video. He said Stanley products are "built for life" and gave the woman in the video a new car.
The company launched new pink and red cups for Valentine's Day at Target. This caused a lot of excitement.
Some experts think this trend won't last long. But the company told Retail Dive they keep coming up with new ideas to keep their fans interested.