In a move that promotes and oppressive culture, Macy's is launching an Islam-friendly fashion line that features hijabs and modest clothing.

Recently there has been social media and news reports featuring Iranian woman removing their hijabs publicly in protest of laws that force them to wear them. If a win in Tehran removes the hijab in protest, she could face up to 10 years in prison, according to

Verona Collection is who is working with Macy's to create the fashion line. Verona Collection is a modern Islamic clothing boutique which is ran by Lisa Vogl. Vogl is a 2017 graduate of Macy's business development program for minorities and women.

Per The Blaze:

Why was the company started?

“Verona Collection was simply an idea, that was conceptualized by a single mom who had converted to Islam in 2011,” the company’s website states. “After embracing Islam, she had a stark realization: modest and fashionable clothing were both hard to acquire and difficult to afford. After doing a bit of research, she realized that many other women, both Muslim and non-Muslim, felt the same way.”

In a news release, Vogl said Verona is “more than a clothing brand.”

“It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” she said.

Are other major brands doing this?

Macy’s appears to be the first major department store to promote the hijab culture. The retailer joins other brands such as Nike, American Eagle, and Mattel, which are also catering to Muslims. Nike’s hijab ad states designers “placed a signature Nike Swoosh just above the left ear to highlight the hijab’s pinnacle performance nature.”

Mattel’s hijab Barbie was modeled after Muslim Olympic fencer Ibtihaj Muhammad. Mattel promotes the doll as “empowering” for young girls. But Muhammad was hardly mainstream as she was growing up, the New York Post discovered. As a young woman in Maplewood, New Jersey, her parents forced her to keep covered at all times, even while participating in her school’s volleyball and softball teams.

Additionally, Teen Vogue has promoted a denim hijab offered by American Eagle.

“It’s a new age for the fashion industry in becoming more accepting of hijabs and people’s choice to wear them,” an article on Teen Vogue’s website states.

Macy’s plans to start selling its Muslim fashion line on Feb. 15.

Many took to Twitter to express their disappointment in Macy's.

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