A famous candy company is making special Valentine's Day candy boxes for people in a "situationship."
The new candies are heart-shaped but blurry and hard to read, like some young people's relationships.
Evan Brock, a big boss at Spangler, said, "Singles are taking 'situationships' to the next level this year, and Sweethearts is here for them," in a news announcement.
The words on Sweethearts candies are sometimes not perfect. The company is using this to connect with what's popular now.
"Situationship" was a finalist for the Oxford Dictionary's top word of the year.
If you're wondering what the heck a "situationship" is it means a romantic or not official relationship, says the source.
The "Situationship Boxes" came out on Jan. 8 and are already sold out online.
The company suggests confused singles buy these special boxes, which are as unclear as their relationships, as they said in a news release.
Psychologist Susan Albers at the Cleveland Clinic explains "situationships." They are casual, without clear rules or labels. They're like being friends and more, without making it official.
In 2022, the dating site Tinder added "situationship" as an option for what people want.
Spangler Candy Company says, based on Tinder data, that "situationships" are getting more popular. People care less about making things official and more about having fun.
The "Situationship Boxes" have candies with mixed-up messages.
Because many people liked them, Spangler Candy Company will make more before Valentine's Day for those who missed out the first time.