Taco Bell is facing accusations in a lawsuit of misleading advertising for numerous items on their menu.
The legal action asserts that the fast-food giant violated two provisions of the New York General Business Law through their promotions for three variants of Crunchwrap and two Mexican Pizza variations. The plaintiffs argue that the ads greatly exaggerate, by "at least double", the actual ingredient quantities in these products. This class-action lawsuit was filed by the lawyers representing the plaintiff on Monday.
The items specifically mentioned in the lawsuit are the Crunchwrap Supreme, Grande Crunchwrap, Vegan Crunchwrap, Mexican Pizza, and Veggie Mexican Pizza.
The lawsuit seeks class-action status and requests that Taco Bell be directed to compensate those identified under the class-action in the submission to the U.S. District Court for the Eastern District of New York. The filing also demands that the fast-food company either halt the sales of these products or rectify the purported "misleading conduct".
A new lawsuit accuses Taco Bell of falsely advertising its Mexican pizzas and crunch wraps and showing the menu items as being fuller than real life. https://t.co/E2zAtSeJgq
— USA TODAY (@USATODAY) August 1, 2023
Fox Business sought Taco Bell's remarks on the lawsuit, initially reported by Reuters, but received no response.
The lawsuit criticizes the advertisements as "unjust and economically harmful to consumers," arguing that they receive a product significantly less valuable than what's promised. It contends that these ads have encouraged people to purchase Taco Bell items they wouldn't have otherwise bought, as per the legal documents.
The filing further argues that such advertisements create an unequal competitive environment, disadvantaging those restaurants which advertise their menu items' sizes more accurately.
Taco Bell, a subsidiary of Yum! Brands, introduced the Crunchwrap Supreme to its regular menu approximately 17 years ago, as stated on its website. The Mexican Pizza, on the other hand, returned to the menu in September 2022 after a two-year absence during which it and several other items were discontinued.
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