Dana White, the President of Ultimate Fighting Championship (UFC), announced his intention to remove all Peloton stationary bikes from his gym. This decision came after Peloton opted to withdraw their advertisements from the podcast "This Past Weekend," hosted by comedian Theo Von.
During White's appearance on the podcast, Von mentioned that Peloton's decision was in response to an episode featuring Robert F. Kennedy Jr., which led to White's critique of the gym equipment brand.
"Peloton, what do they sell stationary bikes? Peloton, sells stationary bikes and they have a problem with Robert f****** Kennedy. F*** you, Peloton," White said, before asking employees at the UFC HQ if there were any Pelotons in their gym.
"We're getting rid of the Pelotons...Pelotons are out of the gym," White said. "My guys are going to take the Pelotons out of the gym today. We're getting rid of them. We're going to go throw them in the f******* garbage today."
The Von says Peloton wanted to pull an ad because he had RFK Jr. as a podcast guest & Dana White roasts the CEO for three minutes straight. pic.twitter.com/tn36DqfOZX
— An0maly (@LegendaryEnergy) November 15, 2023
A representative from Peloton informed Newsweek that the company adheres to brand safety norms, which encompass avoiding associations with political content, regardless of its orientation (left, right, or center). The representative clarified that Peloton had initially requested changes to the advertisement placement in episodes dealing with political matters, referencing the specific instance of Theo Von's podcast episode featuring Robert F. Kennedy Jr. Peloton maintained its advertising relationship with Von's podcast until a recent episode centered on pornography, another subject conflicting with Peloton's brand guidelines, led to the withdrawal of their advertisements.
These developments occurred around the same time Dana White, President of the Ultimate Fighting Championship (UFC), discussed a UFC partnership with Bud Light. This partnership has been under scrutiny and faced boycott calls due to Bud Light's collaboration with transgender activist and influencer Dylan Mulvaney.
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