For a limited time, McDonald's has reintroduced the Shamrock Shake to its menu.
The 53rd season of the Shamrock Shake began on Monday, and McDonald's announced that the classic Shamrock Shake and the Oreo Shamrock McFlurry are now available at participating locations across the country for a limited time, while supplies last.
McDonald's uses its secret mint flavoring to make the green Shamrock Shake, which is then topped with whipped cream, and made with vanilla soft serve.
Shamrock Season has arrived at McDonald's!
While the official release date for the Shamrock Shake and Mint Oreo McFlurry is the 20th, the McDonald's around me all have these items on the app for order today.
Which one are you grabbing this Shamrock Season? pic.twitter.com/oY9vRKIJs4
— Snackolator (@snackolator) February 15, 2023
The origins of the Shamrock Shake can be traced back to the late 1960s. In 1967, Hal Rosen, a McDonald’s owner and operator in Connecticut, concocted a mint-flavored milkshake in honor of St. Patrick's Day celebrations. Three years later, in 1970, it made its debut in select locations across the United States and was an instant hit.
The success of the Shamrock Shake did not just contribute to McDonald's bottom line, but it also helped fund the first-ever Ronald McDonald House in Philadelphia, Pennsylvania, in 1974. Fred Hill, a Philadelphia Eagles football player, and his wife were inspired to create the charity after seeing other families struggling to cope with their children's illnesses in hospital chairs and benches.
The Hill family received support from local McDonald's owner-operators who donated a portion of the sales of Shamrock Shakes to help build the first Ronald McDonald House. Today, Ronald McDonald House Charities (RMHC) provides support for millions of families with sick children around the world. They achieve this through a network of local chapters and more than 1,000 core programs.
The Shamrock Shake is more than just a seasonal menu item for McDonald's; it has become a symbol of giving back. The fast-food giant continues to donate a portion of Shamrock Shake sales to RMHC. The exact percentage of sales donated varies by location, but as of 2021, McDonald's has raised more than $160 million through Shamrock Shake sales to support RMHC and the families they serve.
Despite the challenges brought on by the COVID-19 pandemic, McDonald's remains committed to supporting RMHC. In 2021, the company launched a new "Round-Up for RMHC" program, allowing customers to round up their purchase totals to the nearest dollar and donate the difference to support RMHC's work.
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