Subway is reverting to its traditional deli-inspired practices, where customers witness their orders being prepared from whole salami or turkey logs using a slicer. The renowned sandwich chain is integrating deli slicers and freshly cut meats into its stores, marking the newest phase in its ongoing revitalization efforts.
The popular sandwich chain announced on Wednesday the incorporation of these elements into its approximately 20,000 outlets nationwide. Alongside this, Subway is broadening its "Subway Series" menu, which currently features 18 sandwiches. Four new sandwiches, specifically crafted to highlight the freshly sliced meats, will be added to the existing menu roster, as per Subway's announcement.
Subway North America President, Trevor Haynes, conveyed to FOX Business that the emphasis on freshly sliced meats and the introduction of new menu items would reignite consumer enthusiasm for the brand.
"I think they saw it with the Subway Series, where they could actually order off the menu and have a great tasting sandwich without thinking about it and trying new builds, et cetera, but this will just click it to another level," he said. "Everything that we do in regards to the transformation centers around our food and ensuring we deliver a great meal experience for our guests."
Subway is revamping itself by going old-school with deli slicershttps://t.co/YRi27LYbaJ
— FOX Business (@FoxBusiness) July 5, 2023
The process of slicing meat in-restaurant, a project that's been two years in the making, will be carried out several times throughout the day.
Subway's senior vice president of culinary and innovation, Chef Paul Fabre, described to FOX Business that introducing deli slicers was a "natural progression" and "another step" towards enhancing the quality of their deli sandwiches.
The company invested $80 million to equip U.S. outlets with deli slicers, which were provided to franchisees. The installation process, the company revealed, took approximately nine months in total.
Subway anticipates a relatively prompt return on investment for this initiative, according to Haynes.
He also mentioned that Subway's outlets in Canada are set to introduce the slicers "by the end of the year", and indicated that the feature will likely roll out to other markets as well.
Subway also revealed the names of the new "Deli Heroes" sandwiches: Titan Turkey, Grand Slam Ham, Garlic Roast Beef, and The Beast. All of these sandwiches come with double the usual quantity of cheese, as stated by Subway.
The Beast, as detailed by Subway, is a combination of pepperoni, salami, turkey, ham, and roast beef, together weighing half a pound. In contrast, the new turkey and ham sandwiches contain one-third more meat compared to the standard offerings.
Haynes indicated that the process of exploring a potential sale is "certainly ticking along." Speaking to FOX Business, he hinted that an update on this issue would probably be shared around the "middle of summer."
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