Keebler has released a new product that has many dessert-lovers captivated.
In the realm of snack and fast-food collaborations, like Nutella with Tim Hortons and Reese's with Nothing Bundt Cakes, cookie brand collabs are a standout category.
Some partnerships, such as Oreo and Krispy Kreme's solar eclipse-themed doughnut, make perfect sense, blending familiar flavors in delightful ways. Similarly, Dairy Queen's Nutter Butter milkshake ingeniously combines vanilla and peanut butter.
However, a new collaboration by Keebler has left many puzzled. It's a unique cookie-on-cookie venture, both varieties by Keebler. They've introduced a new flavor to their Sandies line: Oatmeal Raisin Sandies.
Since the 1950s, Keebler has produced Sandies, offering the original, pecan, and cranberry almond versions. Now, they're adding oatmeal raisin to the mix. Keebler describes these as "magically-baked shortbread cookies featuring oats and sweet raisins," intended to offer a moment of indulgence.
"Thanks to Ernie and the elves, the new Sandies Oatmeal Raisin flavor will allow people to hit the pause button and indulge in these moments for themselves as they enjoy the flavors of buttery shortbread and raisins," states Alicia Mosley, Keebler's vice president of marketing.
This new combination raises questions, though. While buttery shortbread with raisins or oatmeal with raisins seems logical, the fusion of shortbread and oatmeal is harder to envision.
Despite the uncertainty about the flavor, many are open to trying it. Keebler's track record with innovations like Fudge Stripes and Cheeze-Its has earned them a lot of trust. Why doubt them now with this intriguing mix?