Gay Rom-Com "Bros' bombed at the box office over the weekend. According to The Hollywood Reporter, “Bros” cost $22 million to make and opened to just $4.8 million.
The “historic” film featured an all-LGBT cast and also a depiction of a homosexual couple in a romantic comedy. Actor and filmmaker Billy Eichner is also the first openly gay man to co-write and star in his own studio film.
So who do you think Eichner blamed for the bomb at the box office?
The audience.
What!?
“Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros,” Eichner tweeted. “And that’s disappointing but it is what it is.”
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!! ❤️🌈
— billy eichner (@billyeichner) October 2, 2022
“Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often,” he added. “I love this movie so much. GO BROS!!!”
Most would say that if your movie bombs at the box office you should have done a better job with marketing or made a better movie. Not in this instance. It's the audience's fault more people didn't go see the movie.
Leave a Reply