A federal judge sided with Nike and ordered pop star Lil Nas X’s ‘Satan Shoes’ to stop being sold.
Lil Nas X paired up with design company MSCHF Product Studio to customize 666 pairs of Air Max 97 shoes without Nike’s permission, complete with human blood in the soles. Each pair of shoes sold for over $1,000.
MSCHF x Lil Nas X "Satan Shoes" ?
?Nike Air Max '97
?Contains 60cc ink and 1 drop of human blood
?️666 Pairs, individually numbered
?️March 29th, 2021 pic.twitter.com/XUMA9TKGSX
— SAINT (@saint) March 26, 2021
The “Old Town Road” singer caused chaos last week following the unveiling of his limited edition satanic-theme shoes, which are said to contain a drop of human blood. The initial unveil caused confusion and uproar from fans who thought the shoe was made in collaboration with Nike, which the company ultimately denied. Nike followed up with a lawsuit on Monday against MSCH Product Studio, contending it customized the Nike Air Max 97 without the company’s “approval or authorization” and adding that the move would ultimately cause “confusion and dilution.”
Nike’s lawyers said it submitted evidence “that even sophisticated sneakerheads were confused,” as well as evidence that boycotts are mounting against the company despite the fact that it has nothing to do with the design.
“There’s no bright line but the more famous the mark — and we think Nike’s swoosh is one of most famous mark of all time — the more protection it is afforded,” said Nike attorney Kyle Schneider.
However, MSCHF’s lawyers argued that there is “no statements that Nike is affiliated” with the satanic-sneakers and “no basis” for a recall since the shoes have already sold and shipped.
Hollywood Reporter reports:
Nike responds that MSCHF is trying to build a brand, that the shoes are being sold on the secondary market, and that celebrities like Miley Cyrus have gotten involved. Nike also suspects that some of the shoes may have been shipped after the lawsuit was filed.
At the conclusion of the hearing, Komitee ruled that Nike has made a showing sufficient for a temporary restraining order. A hearing to consider a longer-lasting preliminary injunctive will follow but the judge says that Nike has shown a likelihood of prevailing on the merits of its trademark claims. Nike’s request for relief is granted, although some clarity on the scope of the TRO may come from a written order to soon be issued.
The shoes were released along with Lil Nas X’s newest music video, “Montero” which shows the singer sliding down a stripper pole into hell to give Satan a lap dance.
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Nike Sues Maker of Lil Nas X’s ‘Satan Shoes’
Lil Nas X went from singing a catchy tune about a horse on a country road tosliding down a stripper pole into hell to be sodomized by Satan, complete with a line of “Satan shoes” that have human blood in the sole.
Now Nike is suing the maker of the limited edition shoes, which are being sold for $1,018 a pair, and only 666 pairs were made, for copyright infringement.
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