Cracker Barrel Old Country Store, a staple of roadside Americana since 1969, is facing criticism from longtime fans over recent remodeling efforts that some say are stripping the restaurant chain of its signature charm.
Rachel Love, a Tennessee native and self-described Cracker Barrel enthusiast, posted a viral TikTok video last month expressing her disappointment with a newly renovated location near her parents’ home. Her clip, captioned “When Cracker Barrel took away the last piece of nostalgia you had left,” struck a nerve online, prompting thousands of nostalgic reactions from fellow patrons.
The updated look — including bright white walls, large murals, and fewer antiques — was a shock to Love. “I thought they were priming it to paint it brown again,” she told Fox News. “There’s no antiques on the wall. The only antiques they have were on the fireplace mantle.”
Cracker Barrel’s Chief Marketing Officer Sarah Moore responded, assuring fans that the essence of the brand isn’t going anywhere. “It’s all about evolution with intentionality,” Moore said. “We’ve been very transparent about our goal of making our stores feel brighter and more welcoming… while maintaining that country hospitality and charm that we’re known for.”
Despite rumors that the in-store retail section might be part of the overhaul, Moore confirmed it will remain. “The retail store is such a differentiator for us… that’s not changing,” she said.
The brand even sent Love a gift basket as a peace offering, thanking her for her love of Cracker Barrel.
Still, Love believes the changes go beyond aesthetics. She feels the food quality has slipped in recent years. “I think they’re trying to save on the food costs,” she said. She also expressed skepticism about the chain’s move to offer alcohol. “I’m not going to Cracker Barrel to drink,” she added.
Cracker Barrel says it's “doubling down” on its popular breakfast menu while expanding dinner offerings, recently bringing back fan favorites like “campfire meals” and introducing a new Campfire Shrimp Skillet.
While some longtime fans remain wary, Moore insists Cracker Barrel is balancing its heritage with progress. “Everything we’re doing is deeply rooted in who we are,” she said. “How do we carry forward those things that have made us so beloved for the last 55 years? How do we set up for the next 55 years?”
For Rachel Love and others, the answer may lie in returning to Cracker Barrel’s roots — starting with food made from the heart.