Trader Joe's Shoppers Race In To Get Item That is Flying Off the Shelves: 'The next craze'

Trader Joe's mini insulated tote bags are the summer hit. They’re flying off shelves as fast as they're stocked. Social media is buzzing about them.

The small totes, perfect for keeping items cold or hot, debuted June 4. Available for a limited time, Trader Joe’s confirmed to Fox News.

The bags come in magenta and teal, hold 1.5 gallons, and cost $3.99 each. Stores set their own purchase limits.

Trader Joe’s website warned: “These Totes are sure to become the next craze. Pick up a Tote or two while you can — supplies are limited.”

Videos on social media show shoppers thrilled to snag the bags. Others are seen rushing to displays to grab them.

It’s not just for bragging rights. Some are reselling the bags online. A single tote is listed for $99 or best offer on eBay. Trader Joe's told FOX Business they "do not endorse the re-sale of any of our products, anywhere."

On Reddit, a megathread had users puzzled by the frenzy. Some lamented missing out.

One Reddit user commented, “People waiting for stores to open and harassing employees for Stanleys and mini Trader Joe’s bags are this generation’s crazy Rae Dunn shoppers.”

Earlier this year, the Stanley cup craze had consumers emptying shelves in minutes. Parents were even telling bullies to leave kids alone for not having an official Stanley tumbler.

The Stanley Adventure Quencher Travel Tumbler, known as the "Quencher" or "Stanley cup," went viral. It became a popular accessory in holiday unboxing videos and among social media influencers, garnering millions of views.

Trader Joe’s expects more mini insulated tote bags later this summer. They’re always looking for new products their customers will love.

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