McDonald's in the U.S. is introducing a $5 Meal Deal to attract customers during tough economic times. The promotion includes a McChicken or McDouble, chicken nuggets, fries, and a drink. Despite the excitement, the deal is temporary, running only from June 25 for about a month.
CNBC reports this short-lived offer comes as more Americans are choosing to dine at home due to rising fast food prices driven by inflation. A decade ago, a McDonald's Quarter Pounder meal was $5.39, now it's $11.99. McDonald’s CEO Chris Kempczinski emphasized the need for affordability in a recent earnings call.
"We need to be laser-focused on affordability," Kempczinski stated, highlighting the absence of a national value platform in the U.S. However, the limited duration of the deal has left some customers feeling shortchanged. A user on X expressed dissatisfaction, "Doesn’t sound like much of a commitment to its customers to me."
Another user remarked on the brevity of the promotion, comparing it unfavorably to past pricing. This sentiment was echoed by others who saw the temporary offer as inadequate. Social media users also compared McDonald's deal unfavorably with Wendy’s ongoing $5 'Biggie bag'.
Bloomberg notes that global sales at McDonald's have been declining. The promotion might include popular items and has the backing of Coca-Cola for funding. Despite this, McDonald’s stock saw a significant rise following the announcement of the deal.
Still, some are upset with the high pricing of the limited menu. "It used to be a dollar menu. Inflation has just gotten started," one X user commented, reminiscing about cheaper times. Meanwhile, U.S. franchise owners are largely against the deal, with 95% rejecting it due to potential earnings losses, particularly in California where new wage laws have pushed up prices.
As McDonald's faces challenges convincing franchisees, the company remains committed to offering value. "We know how much it means to our customers when McDonald’s offers meaningful value," McDonald's stated, underscoring the importance of national advertising in promoting such deals.
