San Francisco Pride (SF Pride) organizers are facing financial trouble this year. Several major companies have pulled their sponsorships, cutting deep into the budget.
Executive Director Suzanne Ford confirmed the event will still happen. But with less funding, adjustments are necessary. She suspects this shift is tied to a larger trend under the Trump administration.
"I'm very concerned. Obviously, there's pressure from the federal government," Ford said.
"The tone has changed in this country," she continued. "Businesses already hedge their bets, and I think people who, this isn't their hard core value of their corporation, maybe they're rethinking their investment."
SF Pride is a nonprofit that puts on the massive two-day celebration. This year's event, scheduled for June 28-29, is themed "Queer Joy is Resistance." Over a million attendees show up annually.
Five corporations pulled out, cutting about $300,000 in funding. Ford told Fox News, "The overall budget goal is $2.3 million, and while we have nearly $1 million already committed, we now need to raise an additional $1.3 million to meet our target."
The companies in question include Benefit Cosmetics, Comcast, Anheuser-Busch, Diageo, and La Crema. But La Crema pushed back on claims they abandoned SF Pride.
"La Crema remains fully committed to the LGBTQ+ community," the company told Fox News Digital. They said they had to scale back involvement but still hope to partner in some way.
The statement added, "Our company has not distanced itself from DEI—we continue to support Pride events nationwide and in our backyard and maintain our long-standing advocacy partnership with Equality California."
Meanwhile, former President Donald Trump has taken a firm stance against DEI. He signed executive orders cutting DEI policies in federal workspaces, contracts, and funding.
Big names like Facebook, McDonald’s, Walmart, and Harley-Davidson have scaled back or abandoned DEI efforts altogether.