Over the last few years the University of Missouri has had some struggles with social issues and public relations. They resulted in loads of protests and the resignation of the university president.
Well, things still aren’t where they need to be. On Wednesday Mizzou tried to brag about “inclusion” when they sent out this perplexing image:
University of Missouri Diversity Campaign’s Epic Fail
No, that is not a parody.
Of course there were some strong reactions to these insanely stupid tweets.
Why would y’all post this. Do you not have any Black people on the PR team? Did you run this by *any Black person on campus*? pic.twitter.com/lmHh0BQYki
— Afro New Guinea 🇿🇦🇵🇷🇵🇬 (@simplyshorty___) October 24, 2019
Oh no Mizzou, baby what is you doing? pic.twitter.com/RoyeTX8MmN
— NUFF (@nuffsaidny) October 24, 2019
Mizzou did admit the campaign was an abstract failure and apologized for it.
Earlier we made a mistake when we posted a graphic about our student athletes. We apologize. Our intent was to provide personal information about our students, but we failed. We listened and removed the post. This video better represents our intent to celebrate our diversity. pic.twitter.com/dVZjrLZ254
— Mizzou Athletics (@MizzouAthletics) October 24, 2019
The damage was done, though. The social media manager who put this together should be on the unemployment line.
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There is plenty of diversity in the University of Missouri athletics. All they had to do was showcase some of it. Instead they put together this blunder of a social media campaign.