Many designers said they would not design for Melania. Big mistake. Ralph Lauren stock soars after Melania wears it to the inauguration.
Per Harper's Bazaar:
Ralph Lauren company stock soared in the minutes just before President Trump took the oath of office – about an hour after Melania made her first appearance.
The stock had closed on Thursday at $88.20 a share, before reaching $89.32 in the moments leading up to the inauguration. Trading spiked around 11am, and then stock closed at $88.90 at the end of the day on Friday, a boost in what had otherwise been a down month for the company’s stock.
The surged has continued even after the inauguration. On Wednesday, the stock closed at $91.15 a share.
Many questioned Ralph Lauren's decision to design for Melania. Ever since they made the decision, they are winning Big League!