Talk about odd. Gillette is running insane #MeToo razor ads that are trashing “toxic masculinity” and abusive white males.
It’s convenient these ads are running only in the United States markets. Why wouldn’t they throw them up in Saudi Arabia.
The ads also target white males who are “bullying.”
There’s a great chance that millions of American men threw their Gillette razors in the trash.
Despite the backlash, Gillette refuses to pull the ad.
Per TV Line:
Gillette has no plans to pull a new TV spot that asks if a “boys will be boys” mentality is truly “the best a man can get.”
Titled “We believe” (and embedded above), the commercial intercuts vignettes of dad-approved bullying, the verbal and physical harassment of women and other examples of toxic masculinity. A narrator remarks that such behavior has “been going on far too long,” and while “some” of its exhibitors have learned to act “the right way,” “some is not enough.”
“It’s been going on far too long… we can’t laugh it off,” the script reads. “Something finally changed, and there will be no going back, because we believe in the best in men…. to say the right thing, to act the right way…. Some already are, in ways big and small…. but some is not enough. Because the boys watching today… will be the men of tomorrow.”
This is obvious “virtue signaling” and a terrible job of lumping all men into one group. Despite this, many on the left are happy to see men challenged and changed into women.
In a statement to the Wall Street Journal, a Gillette brand director said: “We recognize it’s sparking a lot of passionate dialogue — at the same time, it’s getting people to stop and think about what it means to be our best selves, which is the point of the spot.”