The choice ABC made has an immediate consequence. After cancelling “Roseanne,” ABC is going to take an immediate hit to their pocketbook.
Conservatives are banding together to boycott the network. They are angry about the double standard with “The View” being allowed to be on the air, while “Roseanne” was cut due to some tweets by Barr. Not to mention ABC just brought on Keith Olbermann to work at ESPN.
Conservative viewers aren’t the only thing ABC is losing. They’re also losing ad revenue.
The show “Roseanne” was a huge hit on the network. Advertisers were throwing money at their stellar ratings. Now that the show is gone, companies no longer have that huge audience to put their products in front of.
Per The Washington Times:
“Although the decision was widely viewed as necessary given the racist nature of star Roseanne Barr’s social media attack on senior Obama adviser Valerie Jarrett, several sources with knowledge of the situation suggest that ABC and parent company Disney could be on the hook for tens of millions of dollars,” Rose reported.
“And that doesn’t include the foregone ad revenue,” she said, citing an industry report from Kantar Media that said that the revival of the 1990s-era sitcom was expected to drive $60 million in advertising dollars.
After Cancelling ‘Roseanne’ ABC Set to Lose $60 Million in Ad Revenue
ABC could be out $60M in lost ad revenue after cancelling ‘Roseanne’: Report https://t.co/Bbb8qIyFaj
— The Washington Times (@WashTimes) May 30, 2018
ABC appears willing to give up money in exchange for appeasing their liberal viewers as well as the liberal media.
In the end, this is the network’s decision to make. In exchange for this decision, they are going to lose money in the end.