Canadian filmmaker has adopted “justice-pricing” for his movies. The filmmaker charges white males $5 extra to view his movie. Seriously. Canadian filmmaker Shiraz Higgins is sticking it to the white man.
For a white male a ticket is $15. For any non-white male, the price is $10. You know, that way it levels out the playing field and reduce some of that white male privilege.
Per Daily Wire:
Higgins told The Canadian Press that the “justice-pricing” is “not a publicity stunt” but “based on the purchasing power of individual groups and ‘price discrimination.'”
“This is not a publicity stunt,” he said. Organizers are “pushing forward because we believe it is an important piece of overall conversation that is happening in society right now,” added Higgins.
“Higgins said while there has been criticism, he has also heard from women who said they pay more than men for goods and services, including hair cuts and hygienic and cosmetic products,” notes the Press.
The 70-minute documentary-style flick gives viewers a behind-the-scene glance at stand-up comedians prepping for shows.
But the story gets even more millennial-like. Higgins was apparently too scared to initially put his name on the pricing policy, previously speaking to the Press under the pseudonym Sid Mohammed.
Higgins said “he used a false name to promote it because he was concerned about a backlash that could risk his safety.”
“I’ve been wanting to have a layer of safety between me and angry citizens in order to keep the tension from being completely locked in on me,” he said.
Yep, this is real. I’m sure he has the backing of Justin Trudeau.
The theater claims they were not consulted about the pricing decision made by Shiraz Higgins.
Blue Bridge Theatre Society General Manager Rebekah Johnson said, “Blue Bridge was not at any time consulted regarding these policies and, had it been, would not have agreed, nor will it ever agree, to policies that are discriminatory towards any person.”
Johnson said the pricing policy will be reviews at their next board meeting on September 25.