The Silent Partner Marketing Firm is a boutique firm that focuses on helping businesses grow. Recently, they released a video which challenged students who constantly whine and complain. After this video was released, they were flooded with resumes. Before hiring any applicants, they are forced to take a test. A ‘snowflake test.’
The CEO of The Silent Partner Marketing, Kyle Reyes, went on Fox Business Network to speak with Stuart Varney. While on there he talked about how he used a “snowflake test” to vet applicants for his company.
“A snowflake is somebody who is going to whine and complain and come to the table with nothing but an entitled attitude and an inability to back their perspective,” Reyes said.
So how is this test working out as part of the vetting process? About 60% of applicants have been eliminated through the process.
“We used it to sort of weed out the people who were inundating us with resumes and didn’t even know what we do for work,” Reyes continued.
The test gets the applicants opinion on many issues ranging from police and guns to how they feel about America in general. Reyes is not at all concerned with getting hit with discrimination lawsuits.
“There’s no discrimination here because what this really is, is a glorified personality test. This is something that happens in interviews every single day,” Reyes said.
Watch the video.
This video is freaking incredible. Not only is Kyle Reyes attracting loads of attention to his company, but he is attracting the exact type of people he wants to be working for him. The vetting process that the snowflake test provides further enhances the type of people he is hiring. He wants proud Americans who are not entitled. Also, he wants people who are willing to work for what they want. Basically, every company should be looking for applicants like this.
Here is more on the company from their About Us page:
Everything we are as an organization can be attributed to three things:
Family – We are family owned and operated and believe that family and community are among the most important baselines of any organization. We believe in volunteerism and giving back to the community.
Faith – Political correctness be damned. We are who we are and have what we have because of a greater good. We might call that greater good by different names…but faith is an integral part of who we are.
Forward Thinking – We aren’t here to kiss your butt and make you feel good about yourself. We’re here to challenge you. We will call into question what you perceive to be conventional wisdom. We will be candid and uncensored. If something doesn’t work, we’ll tell you and we’ll help you fix it. We aren’t going into business with you to be your friend – we’re going into business with you to help your company explode. The fact that we end up having a beer with you to celebrate the wins we’ll help you bring is simply the icing on the cake.
Like and share this story if you think a snowflake test would have helped you avoid being surrounded by whiney snowflakes at work.